ENS

ENS Premier

One of the major challenges in the blockchain industry is the complex and confusing user experience, particularly in transaction processes. Wallets with their public addresses, private keys, seed phrases, and especially long 42-character addresses (e.g. 0x3Kp6…17D3) pose a significant barrier to entry and navigating the space comfortably for the average user. This complexity not only deters adoption and long-term use but has also led to substantial losses due to address input errors among other things.

The blockchain user base, which is constantly growing, is often intimidated by these complexities. To solve this issue ENS or Ethereum Naming Service, has done a great job and become an industry leader. ENS maps the long-format Wallet address to the human-readable .eth names. And so 0x3Kp6…17D3 becomes something like alice.eth, or neywork.eth or anon.eth, and so on.

Similar to what DNS does for IP addresses, ENS does the same for blockchain-based digital resources, wallets, onchain assets, domains, etc. Unlike DNS however, which only maps IP addresses to human-readable .com, .net, .xyz, etc. domains to resolve websites in browsers, ENS names can be used much more broadly, and as ERC721 or ERC1155 NFTs stay in full control of their owner with no centralized entity over them!

ENS protocol can be used as a naming system for wallet addresses, onchain assets such as NFTs, in-game avatars, or even smart contracts and functions within them. ENS names are known to be called Portable Web3 Profiles, Web3 Usernames, Universal Profiles, etc. by different user groups who use them for different purposes. You can use them to name essentially any digital resource in the world. And of course, ENS names can be used as website domain names resolving fully decentralized and permissionless websites.

Where ENS can and should rely on its Ecosystem Service Providers is to expand its face-on value and utility by building products and solutions that streamline its adoption by everyone who wishes to implement a Web3 native naming system that is ENS. Ease of implementation needs to be given for a range of users (wallets, games, communities, corporations, or anyone else) and it should not be expected that they dedicate months of work to implement it.

Recognizing this opportunity, Namespace through its Platform, ENS Widget, and API+SDK service adds a lot of additional utility to the ENS protocol and creates new use cases.